On November 22nd, the University of Ghana Business School Innovation and Incubation Hub played host to an exciting event that brought together rural innovators and potential investors. The Investor Case Matching event, part of the phase II of the BRIInG Project, aimed to connect rural food processors with investors eager to support their products.
Seven communities were represented, showcasing a diverse range of food processing products, including fish processing from Atimpoku, palm oil processing from Kade, yogurt processing from Takoradi, cereal processing from Kanshegu/ Jana, fruit juice processing from Cape coast, tomato processing from Tuobodom, and egg processing products from Dormaa Ahenkro.
The event began with addresses and presentations from key partners, setting the stage for the day’s activities. Following this, an interactive exhibition session showcased the products of rural innovators, who proudly displayed their creations to the guests. The program continued with a panel discussion centered on the theme, “From Ideas to Impact: Unlocking Investment for Scalable Rural Food Innovations.”
The panel featured distinguished speakers, including Gameli Adzaho, Country Technical Lead – RISA; Kirk Agyekum, Managing Partner – PABD; Madam Majorie, a rural innovator from Kwae East Oil; and Edward Wiafe Baah, Head of the Business Intelligence Unit – ARB Apex Bank. The discussion was expertly moderated by broadcast journalist Caleb Kudah, creating an engaging and insightful dialogue for the audience.
Key takeaways from the discussion included the importance of cash flow management, the need for capacity building, and the limitations of short-term financing. The panel also emphasized the importance of value chain financing, quality raw materials, and effective marketing strategies for ensuring sustainable growth and competitiveness in the industry.
The event was a resounding success, with the rural innovators making significant sales of their products. As the participants packed up to leave, there was a palpable sense of excitement and optimism, as rural innovators and investors alike looked forward to future collaborations and growth opportunities.
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